Whether you are a member, donor or a visitor, your steady support is advancing Woodland Park Zoo to a new chapter in its history. As each story in this impact report demonstrates, your effect is palpable.

Record-breaking visitation last year showed the high value people place on the zoo’s role in our community. More up-close animal experiences, along with sold-out summer concerts and membership growth all helped to connect new and younger audiences, as well as our long-time friends, to our mission.

In a region evolving as rapidly as ours, we are compelled to ensure that all among us have and enjoy access to nature. Thanks to zoo supporters and to residents of Seattle and King County, we are reaching more children and families from diverse communities, and sparking further interest in careers in Science, Technology, Engineering and Math and, of course, in conservation. In fact, several teens inspired by zoo experiences flexed their leadership muscles as participants addressing environmental issues on key local and international panels.

Technology is improving how we study and protect animals in the wild. Doing even more to save wildlife is very important to our guests: over five years, they have donated over $1 million to our field conservation efforts, beyond their admission fees, during zoo visits. Two of those efforts, among our longest running, also received major national and international recognition. These and other positive impact stories reached an astonishing 34 million people through the zoo’s social media channels.

Such progress profoundly shapes the future of your zoo. Your support is transforming this 92-acre urban oasis, to better serve regional needs and build a global movement for conservation. We are grateful to you, to our 1,000 volunteers and to our Board of Directors, past and present, for your commitment to our mission.

Ultimately, we will change humanity’s relationship with nature. Your hopes, dreams and passions light our way. Thank you for being our forces for nature.



Alejandro Grajal, PhD
President and CEO

Jeffrey W. Leppo
Chair, Board of Directors

Laurie Stewart
Immediate Past Chair, Board of Directors


Highlights of a few of the year’s many successes YOU made possible


We're on a New Mission

Last year, Woodland Park Zoo spoke with 6,000 of you about what the future is calling on zoos to do. From members, supporters, businesses, and diverse community groups all over the region and U.S., your message was loud and clear:

Save wildlife and inspire everyone to make conservation a priority in their lives.

Beginning with our 1.34 million guests and a new, five-year strategic plan, we will unite our diverse voices and all our choices into a powerful movement for conservation.

Networking for Nature

The zoo launched a new Network for Nature, a rapidly growing group of professionals ages 25 to 45 who bring enormous passion and energy to building a movement for conservation. Through community and corporate connections, the network will strengthen the zoo’s mission by engaging more people to save more animals.

Tapping High Tech to Save Wildlife

A global first for endangered tree kangaroos! In partnership with a Microsoft engineer, the Tree Kangaroo Conservation Program designed and deployed novel electronic tracking collars which integrate GPS signals, altitude and motion sensors, and Google Earth! Now, even under the thickest cloud forest canopy, richer data travels faster to indigenous community conservation leaders working to ensure these rare marsupials thrive in Papua New Guinea’s 187,000-acre Conservation Area.





That’s why we took the WIN pledge!
Welcome Inclusion, a grassroots initiative, models inclusion for people of all backgrounds and abilities


Zoo for All Ages

“Relaxing,” “comforting,” “peaceful”—the words of our weekly Senior Zoo Walkers bespeak the healing power of animals and nature. Whether they come for exercise, companionship or learning, all find their resilience strengthened by the wonders of the zoo thanks to Seattle Parks and Recreation, Greenwood Senior Center, Momentia Seattle, our Community Access Program, and our 20-year partnership with the Alzheimer’s Association, Washington chapter.

Youth Leaders Earn High Five From Governor

Emerging conservation leaders in the Seattle Youth Climate Action Network play a huge role in our quest to attract new and diverse generations to conservation, and build strong partnerships with communities and public agencies. At the program’s 3rd Annual Summit, Governor Jay Inslee, so inspired by their energy and drive, joined up with the teen leaders to honor their contributions of innovative climate solutions for the great state of Washington.

A Baby With a Big Job

Seattle’s Tallest Baby earned a huge social media and press following! Our generous community lovingly came together to welcome Lulu (“pearl” in Swahili), born to Tufani on June 20, just in time for World Giraffe Day! She inspires awareness and empathy for the plight of wild giraffes. Extraordinary experiences of her beauty and spunk move people to stick their necks out for wildlife!

Shout out to our Partners for Wildlife, Rimba and Panthera in Peninsular Malaysia, for TURNING THE TIDE ON TIGER POACHING by arresting more poachers and enlarging the protection zone of tiger hotspots, to ensure safer areas for breeding.


Innovation in Animal Care

Laser therapy, massage, even acupuncture—is this rehab? Whatever it takes to help our beloved animals lead healthier, happier lives, we’ll do it! From penguins to red pandas, excellent care means our residents increasingly live well in to their golden years. Your zoo became one of the first in the U.S. to integrate physical rehabilitation into animal wellness care, which reduces the need for invasive procedures.

Zoo Turns a Shade Greener

More than a million guests helped the zoo achieve a milestone for Seattle’s Drive Clean Initiative. With our BMW partner ReachNow, and eluminocity, we inaugurated the city’s first Light & Charge electric vehicle stations. Linked to a smart city network, several zoo parking lot lights now supply visitors with clean transportation energy. The convenient service means that with each “refuel,” guests help fulfill our Sustainable Zoo initiative!




Our Mission

Woodland Park Zoo saves animals and their habitats through conservation leadership and engaging experiences, inspiring people to learn, care and act.


Seattle Parks & Recreation
Association of Zoos & Aquariums

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