SEATTLE - A TV commercial for Woodland Park Zoo’s spider exhibit earned the zoo the top 2004 Brass Ring Award for “Best of Electronic.” The advertising campaign, titled “Lunchtime,” also earned first place awards for outdoor advertisement, radio commercial and TV commercial, and distinguished excellence for print advertisement. The International Association of Amusement Parks and Attractions (IAAPA) announced the winners last week during IAAPA’s 86th annual convention and trade show at the Orange County Convention Center in Orlando, Florida.

The Brass Ring Awards honor attractions for outstanding promotions work in eight categories: brochure, media kit, television commercial, Web site, radio commercial, outdoor advertisement, print advertisement and sales presentation video.

The temporary spider exhibit, Masters of the Web, premiered in May and closed earlier this month. Cole & Weber/Red Cell, the zoo’s ad agency of record for the past two years, conceptualized and provided overall creative direction for the campaign. The top award-winning TV commercial portrayed a young girl in a school playground entrapping a boy in a spider web, which she fabricated out of duct tape. It concludes with the girl puckering up for a kiss.

“It’s such a great honor for Woodland Park Zoo to receive this recognition. Our kudos go to Cole & Weber’s talented staff for creating such an artistic, inventive campaign,” noted zoo Marketing and Corporate Relations Manager Kathryn Olson. “Spiders evoke such awe or fear for so many people. This campaign helped drive the brave and the curious to the zoo to discover more about these mysterious arachnids.”

Cole & Weber/Red Cell is a full-service marketing agency specializing in an integrated approach to advertising, interactive media, public relations and CRM. Since its founding in 1931, the agency has established a reputation for producing insightful, creatively disruptive, award-winning work. With offices in Seattle and Portland, Cole & Weber / Red Cell is a member of WPP's Red Cell global communications network.

IAAPA is the largest international trade association for permanently situated amusement facilities worldwide. The organization represents over 5,000 facility, supplier, and individual members from more than 85 countries. IAAPA strives to help members improve their safety, efficiency, marketing, and profitability while maintaining the highest possible professional standards in the industry. www.iaapa.org.

Accredited by the American Zoo and Aquarium Association, top award-winning Woodland ParkZoo is famed for pioneering naturalistic exhibits and setting a standard for zoos all over the world. With conservation, education and excellent animal care at the core of the zoo’s mission, the zoo is helping to save endangered species in Washington state and around the world including tree kangaroos, snow leopards, red-crowned cranes, African wild dogs, western pond turtles and Oregon silverspot butterflies. By inspiring visitors and others to care and act, Woodland Park Zoo is making a difference in our planet’s future.